I’m the Goddamn Batman

Despite it not being released for another year, it’s hard to think of another film that’s being as closely monitored as Chris Nolan’s upcoming The Dark Knight Rises. Someone so much as farts on set and you have half the web in a frenzied state. The attention however, is warranted. There is so much riding on this film that it seems like Nolan has his work cut out for him, yet his ambition and mastery of the craft helps me sleep at night. This will not be a  Spider-Man 3. Unlike the aforementioned film, Nolan plans on finishing the story for story’s sake and not for the sake of studio appeasement. It’s a labor of love, and despite having a $250 million budget and a laughably huge cast, Nolan still doesn’t know the meaning of selling out. It’s not a comic book movie or even pop art. He took a medium associated with tights and one liners and elevated it to the realm of art by grounding the story and characters, giving them emotional depth, something previous comic book films never did. It is, without a doubt, the most important film of next year.

The first official picture from The Dark Knight Rises

At this point, anything you read or hear in regards to plot or story will have to be taken with a grain of salt. In a time where studios bombard audiences with preview after preview of upcoming films, Nolan purposefully keeps a tight lid on his projects, intentionally drip feeding everyone with nuggets of information at his choosing. A cynic could look at it and attribute it to smart marketing, which it is. But it’s more than just that. As I mentioned before, when you over saturate audiences with previews and intense marketing, you start to lose the element of surprise. No one knew what was in store when Inception or The Dark Knight finally came into theaters. Using a now famous viral marketing campaign for his previous Batman film, Nolan let fans figure out information about the film for themselves. It was refreshing and exhilarating trying to second guess what would happen next without being flat out told. That’s not to say that I won’t be pouring over every single last detail or rumor that comes out within the next year. It’s gonna seem like forever, but it’s a safe bet that it’s going to be well worth it.

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~ by johnkarma on June 7, 2011.

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